Are you ready for the 4th? Well, Rue La La wants you to be. All businesses and bloggers who post pre-holiday are all doing things right. I've made this mistake before and it really didn't do me any good for getting readers. I posted a blog post on the DAY OF Valentine's Day of everything my boyfriend and I did that night, as well as what I made him and what we cooked for dinner. Yea, it was cute, but my readers at the time did not engage as much on the post.
Bloggers, crafters, cooks, and girlfriends are looking for inspiration for the holidays. They are thinking, "What can I cook?" "How can set the table?" "What should I wear?" etc. So they are browsing blog posts AND especially Pinterest for these ideas.
Now, I'm not saying that you shouldn't update your readers after an event or even during an event (because that's great too and you should be doing that), but tell your readers what you will be doing on the holidays and what you are making.
I've even stopped repinning images from St. Patrick's Day and Easter because they are not so relevant to me now.
Social Media Tip: Start posting for an event or holiday about a month before. Start getting your readers thinking about the holiday and how you can be of inspiration to them. And don't just make one post for the month, make several- remind them that the holidays are approaching!
Thanks for stopping by!